Asia’s Top Emerging Marketing Leaders to Follow in 2025 1

VIKRAM VERMA

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Marketing Visionaries Redefining

Business Growth in 2025

Themarketingworldcontinuestodemandsharp

insight,agility,andafinebalancebetweencreativity anddata.Today’semergingleadersarenotonly shapingconsumerengagementbutalsosettingfresh benchmarksinperformance,innovation,andresponsible leadership.Theindividualsfeaturedinthiseditionhavecarved outdistinctpathsintheirindustries,demonstratinghowclarity ofvision,deepmarketunderstanding,andpurpose-driven actioncanelevatebrandsandteamsalike.

Oneexampleofthisissueisaprofessionalwhosecareerspans overtwodecadesacrossproductdevelopment,strategic buying,andmarketexpansion.Withararecombinationof experienceinbothbuyingandselling,they’veconsistently drivendouble-digitrevenuegrowth,identifiedwhitespacesin competitivemarkets,andbuiltproductcategoriesthathave scalednationallyandinternationally Theirapproachcombines practicalknow-howwiththoughtfulmarketpositioning, underpinnedbyadeepunderstandingofsupplychains, consumerpsychology,andprofitability

Inthisedition, Asia’s Top Emerging Marketing Leaders to Follow in 2025,weshinealightonindividualswhoarenot justexecutingstrategiesbutrethinkinghowbusinessshould

bedone.Theyareclear-mindedintheirexecution, intentionalinbuildingmarket-fitsolutions,anddrivenby morethanjustbottom-lineresults.Theirworksignalsa shifttowardlong-term,value-basedgrowthwhereboth customerandcompanybenefitfromthestrategiesinplace.

Amongthefeaturednamesisaseasonedprofessionalwho currentlyleadsmerchandisingforapremiumleathergoods brandwithagrowingglobalfootprint.Theirtrackrecord includesmanagingproductcategoriesworthover₹100Cr andsecuringmeasurableimprovementsinrevenueand marketshare.Withasharpeyefordetailandaresultsfocusedmindset,theyhavebuiltvendorecosystemsthat supportbothqualityandcost-efficiency.Outsidethe boardroom,theyadvocateforethicalleadershipand contributetosocialcauses,settingupastandardfor integrityinbusiness.Eachfeatureinthisissueoffersnot justinspirationbutalsopracticalinsightsforthoselooking tosharpentheirownimpactonmarketing.

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September, 2025

Featuring

AbhinavSharma

MohitVini

PrashantNair

ShubharanshauSingh

VikramVerma

Asia’s top Emerging Marketing Leaders

To follow in 2025.

Brief Designation

VicePresidentMarketing, UltravioletteAutomotive

HeadMarketing, Rides&Community

-India&SAARC, RoyalEnfield

HeadMarketing, BrandManagement, BusinessProcess &NewInitiatives, AshokLeyland

ChiefMarketingOfficer, TataMotors CommercialVehicles

MerchandisingManager, GravsIndiaOverseas, Pvt.Ltd.

AbhinavSharmabuildsfuture-readybrandslike Ultraviolette,leadingboldcreativeandGTMstrategiesthat challengeglobalgiantsandpositionIndianinnovationon theworldstage.

MohitViniisanentrepreneurialleaderdrivingbusiness growththroughstrategicbrandbuilding,marketexpansion, andstrongP&Lleadershipacrossautomotiveandretail sectors.

PrashantNairbrings18+yearsinbrandmanagement, specializinginconsumerinsights,segmentation,and experimentationacrosscategoriesfromconsumerdurablesto commercialvehiclesandequipment.

ShubhranshuSingh,aForbes-recognizedCMO,hasled globalbrandsuccessatTataMotors,RoyalEnfield,andVisa, masteringconsumerengagement,categorycreation,and markettransformation.

VikramVermaisamerchandisingandgrowthstrategy expertwith21+years’experience,drivingglobal expansion,productinnovation,andcategorydominance acrosstradeandB2Bsectors.

Asia’s Top Emerging Marketing Leaders to Follow in 2025

VIKRAM VERMA

Designing Impactful Marketing for a Dynamic World

My competitive leadership approach in the marketing arena is guided by core principles of innovation, adaptability, and stability.

The Front Page Exclusive

Intherapidlyevolvingbusinesslandscape,where

customerfocusisdividedandmarketdynamicsshift almostdaily,leaderswhopossesstheabilityto anticipateandpre-emptchange,adjuststrategies,and motivateteamsdifferentiatethemselves.Onesuchleaderis VikramVerma,MerchandisingManageratGravsIndia OverseasPvt.Ltd.AresidentofDwarka,Delhi,Vikram hasovertwodecadesofexperiencespanningmarketing, retailleadership,andprocurement.Hehascomethrough andmadehismarkasoneofAsia’stopemergingmarketing leaderstolookuptoin2025.

WhatstandsoutaboutVikramisnotjusthisprofessional achievements,butthemagicofstrategicforesight, inventiveness,andhumanunderstandingintoleadership thatnotonlyisfuture-proof,butalso,deeplyhuman becausehispathfromimmersingondigitalplatformsto becomingasageofmarketinginnovation,isareminderof howcuriosity,determinationandintuitioncanturnacareer intoalegacy

FromCuriositytoCareer:TheEarlySpark Vikram’sentryintothemarketingworldwasnotaccidental. Itbeganwithacuriosityaboutthewaysdigitalplatforms couldtransformbusinessesandbridgethegapbetween producersandconsumers.WhileworkingatGravsIndia OverseasPvt.Ltd.,hesawthepotentialofplatformslike IndiaMARTnotjustastoolsfortradebutasenginesof growth.Byactivelyusingthemtogeneratesales,hegained first-handexposuretothemechanicsofe-commerce,online visibility,anddigitalnetworking.

Atthesametime,Vikrambeganexperimentingwith LinkedIn.Unlikemanywhousedtheplatformonly passively,heactivelysharedinsights,celebratedsuccesses, andevenusedhumourtocreateengagingcontent.Hisposts carrieda“viraltwist”,amixofwitandwisdomthatnot onlybuilthispersonalbrandbutalsopositionedhimasa thoughtleaderwithinthewidermarketingcommunity.

Theseearlyexperiencessolidifiedhisbeliefthatmarketing isnotjustabouttransactions,butalsoaboutstories, relationships,andauthenticity.Thisphilosophyhasbeen theguidinglightthroughouthisprofessionaljourney

LeadershipAnchoredinPrinciples

Inthehighlycompetitivemarketingspace,leadership demandsmorethanjusttacticalexecution.ForVikram,itis builtonafoundationofvalues,innovation,adaptability, stability,clarity,andtransparency

I emphasize evidence-based results and continuous market research to discover the behaviors, preferences, and cultural nuances of local customers.

“ “

Hebelievesinstrikingabalancebetweenfree-form explorationanddependableexecution,ensuringthatbold ideasaregroundedinsustainablepractices.Hisleadership isnotabouttop-downcontrolbutaboutempoweringpeople throughnimbleprocesses,continuouslearning,and collaboration.

“Clarity and transparency are essential to building trust,” heoftenemphasises.Whetheritiswithteams,clients,or customers,Vikram’sapproachistoleadbyexample, sharingachievements,insights,andlessonsopenly This mixofvisionandhands-onmanagementhasallowedhim tonavigatedisruptionswhileinspiringresilienceinthose aroundhimconsistently.

StayingAheadinaDynamicIndustry

OneofVikram’sgreateststrengthsishisabilitytostay aheadofindustrytrends.Withover21yearsofexperience ingrowthhacking,strategicmarketing,andcategory management,hecombinesexperiencewithcuriosity.

Hisstrategyrestsonconstantmarketresearch,data-driven decision-making,andagileexperimentation.From streamliningsupplychainstodevelopinghigh-impact productportfolios,Vikramcontinuouslyadaptstoshifting marketdynamics.

Butstayingaheadisn’tjustaboutanalysis,it’sabout sharingknowledgeandstayingconnected.Byregularly contributingthoughtleadershipcontentonplatformslike LinkedIn,heremainsengagedwithevolvingcustomer needs,culturaltrends,andtechnologicalshifts.This responsivenesshasbecomehiscompetitiveedgeinaworld wheremarketingstrategiesagequickly

AchievementsthatDefineHisJourney

AmongthemanymilestonesinVikram’scareer,afewstand outforthewaytheyreflecthiscommitmenttoexcellence andinnovation.EnterpriseReviewMediarecognisedhim forretailleadershipandprocurementexcellence,a testamenttohisabilitytotransformprocurementprocesses withpurpose.

Equallymeaningfultohimhasbeenhissuccesson LinkedIn,wherehisinsightsandthoughtleadershiphave generatedmeaningfulengagementacrossthebusiness community.ForVikram,thisrecognitionisn’tjustabout visibility;it’saboutknowingthathisideasspark conversationsandinspireothersinthemarketingspace.

Theseachievementsarenotendpoints,butmilestonesthat fuelhisdrivetokeeppushingboundariesandredefining whateffectivemarketingleadershiplookslike.

InnovationattheHeartofCampaigns

Innovation,forVikram,isnotabuzzword;it’sthe cornerstoneofhisapproach.Heviewsmarketing campaignsaslivingexperiments,blendingdata-driven insightswithcreativityandculturalsensitivity. Hiscampaignsaremarkedby:

• Experimentationwithcontent,oftenhumorous,viral, andengaging.

• Useofadvanceddigitaltechnologiesandemerging trends.

• Growthhackingprinciplesthatfocusonagilityand scalability.

• Customisationfordiverseaudiences,ensuring relevanceacrossgeographies.

Whatmakeshisapproachuniqueisthatinnovationis alwaystiedtomeasurableoutcomes.Forhim,creativityis notjustaboutbeingdifferent;it’saboutbeingeffective, resonant,andsustainable.

TurningChallengesintoGrowth

Noprofessionaljourneyisfreefromchallenges,and Vikramhasfacedhisshare.Industrydisruptions,pressure tobalanceinnovationwithstability,andtheneedtoadapt quicklytounforeseenchangeshavetestedhisresilience.

Yet,thesemomentshavebeenopportunitiesforreinvention. Bypractisingstrategicflexibility,employingdataanalysis,

andfosteringteamcollaboration,Vikramhasbeenableto notonlynavigatechallengesbutalsoconverttheminto growthopportunities.

Asheputsit, “Difficulties are not detours, they are raw material for conscious creation.” Thismindsethasshaped hisleadership,makinghimbothadaptableandvisionary.

GuidingtheNextGeneration

Vikramisdeeplycommittedtomentorshipandknowledgesharing.Toaspiringmarketers,hisadviceisclearand practical:

• Embracecontinuouslearning,creativity,andresilience.

• Staycuriousaboutemergingtrendsandtechnologies.

• Buildstrongfoundationsinunderstandingmarkets, culturalnuances,andcustomerbehaviour

• UseplatformslikeLinkedIntoshareinsightsand establishthoughtleadership.

• Balancecreativerisk-takingwithconsistentdelivery.

Mostimportantly,heemphasisesleadingbyexampleand focusingoncreatingsustainablevalue.Forhim,successis notaboutshort-termwinsbutaboutbuildinggrowththat lasts.

AVisionfortheFuture

Lookingahead,Vikramisexcitedaboutprojectsthatwill expandmarketpresencethroughdata-drivencampaigns, optimisesupplychains,andbuildimpactfulproductlines acrossmarkets.Heenvisionscreatingnimble,resilient systemsthatcanthriveamidstdisruption.

Onapersonallevel,heaimstoestablishhimselfasa thoughtleaderfurther,continuingtocreatecontentthat inspires,educates,andengagestheglobalmarketing community.

Hisbroaderphilosophyisoneofbalance,between creativityandexecution,innovationandstability,global visionandlocalrelevance.

TheFutureofMarketinginAsia

WhenaskedaboutthenextdecadeofmarketinginAsia, Vikrampaintsavividpicture:

• Amobile-firstgenerationwillshapethedigital economy

• GenZconsumerswilldrivetrendsinshort-formvideo,

Leverage data-driven insights and be inquisitive about emerging trends and technologies. “ “

liveshopping,andpersonalisedAI-drivenexperiences.

• Localisedstrategieswillbecomecriticalinaregionas diverseasAsia.

• Sustainabilityandethicalmarketingwillriseascentral themes.

Forhim,thefuturebelongstothosewhocancombine creativity,precision,andculturalawareness,leaderswho canengage“thenextbillionconsumers”inmeaningfuland authenticways.

AHolisticPhilosophy

Beyondstrategiesandmetrics,Vikrambelievesinaholistic philosophyofmarketingleadership.Itisaboutintegrating technology,humanintuition,andsustainabilityintoa frameworkthatcreatesrealvalue.

Hestressestheimportanceofauthenticrelationships,both withinteamsandwithcustomers,notingthattruesuccess liesnotintransactionsbutintrustandcollaboration.

Thisbalanceofdataandempathy,ofinnovationandethics, defineshisleadershipstyleandsetshimapartasa marketingleaderforthefuture.

ClosingNote:ALeadertoWatch

FromhisearlyexperimentsonIndiaMarttobecominga recognisedleaderinmarketingstrategyandthought leadership,VikramVerma’sjourneyisastoryofcuriosity transformedintoimpact.Hisabilitytoblendstrategic insight,innovation,andhuman-centredleadershipmakes himoneofthemostpromisingnamesinAsia’smarketing landscapetoday.

Ashecontinuestoshapecampaigns,mentoryoung professionals,andreimaginemarketingforarapidly evolvingworld,onethingisclear:VikramVermaisnotjust keepingupwithchange;heishelpingtodefineit.

Digital Marketing Thought for a New Era

Digitalmarketingisevolvingquickly

becauseofnewtechnology,changing customerhabits,andnewbusiness goals.Companiestodaycannotaffordtobe dependentonregularonlineadvertisements. Theyrequireinnovativeandintelligentwaysof reachingandcommunicatingwiththeir audiences.Modernmarketingisorientedtothe personalizedapproach,creativity,andtheuseof factstomakeadecision.Thisapproachassists businessestointeractwithcustomersmore effectively,impact,andcreatetrustinthe dynamicdigitalworld.

MarketingThoughtandtheShiftto Personalization

Personalizationisconsideredoneofthemost crucialelementsofmodernmarketing.The consumersaredemandingexperiencesthatare customizedaccordingtotheirtasteandbehavior

Personalizationismorethantypinginthename ofthecustomerinanemailorsendinga promotionalemailtoacustomer;itisabout

providingthecustomerwithproduct suggestions,providingacustomerwith promotionaloffersbasedontheirprioractivities, andengagingthecustomerinrealtimeusing chatbotsandsocialplatforms.

Brandsthatinvestinpersonalexperiencesare experiencingincreasedengagementandloyalty, andlong-termcustomerrelationships.This strategyrepresentsoneoftheprinciplesof marketinginnovation:usingdataandinsightsto ensureeveryinteractionisvaluable.Companies thatknowtheiraudiencesonafine-grainedlevel cananticipate,surpass,anddevelopmemorable experiences.

AIandAutomation:RedefiningMarketing Thought

ArtificialIntelligence(AI)andautomationhave becomecentraltomodernmarketing.AIhas helpedmarketerstoanalyzeextensiveamounts ofdata,predictcustomerbehaviors,simplify campaigns,andevencreatecontentefficiently.

AIenhancesspeedandaccuracy,beitinthecaseofad budgets,productrecommendationcreation,ormonitoring conversionopportunities.

Automationdoesnotreplacehumancreativity,butinstead supportsit.WiththeabilityoftheAItoanalyzeandhuman judgmentandnarrative,forward-thinkingmarketersare creatingefficientandemotionallyeffectivecampaigns.This mergingoftechnologyandcreativityhasbecomethecore ofmarketinginnovationnowadays.

Value-DrivenContent

Thecontentisalsoacrucialpartofdigitalmarketing; however,itsmethodsofdeliveryhavechanged.Videos, livestreams,collaborationswithinfluencers,andinteractive contentarethenewinfluencingfactorsinconsumer decision-makingcomparedtotraditionaladvertisements. Theprinciplesofsuccessfulmarketinghavemadeauthentic value-basedcontentinformative,entertaining,or inspirational.

Purposefulcontent,suchastutorials,productdemos, behind-the-scenes,orinitiativeshighlightingsocialimpact, helpsthebrandsincommunityandtrustbuilding. Marketinginnovationfocusesondevelopingcontentthat resonateswiththecustomer'svaluesandaidsin involvementduringthepurchaseprocess.

OmnichannelStrategy:ConnectingAllTouchpoints

Today’scustomersengagewiththebrandsthroughseveral platforms,suchassocialmedia,searchengines,websites, mobileapps,andemail.Tostayeffective,marketersusean omnichannelapproachthatdeliversconsistentmessages andsmoothexperiencesacrossallthesepoints.

Withthisstrategy,companiescombinedatafromevery interaction.Thishelpsthemtotargetbetter,tomakefollowupsintime,andtocreateevenbettercustomerjourneys. Thetrendshowshowmodernmarketingbringstogether technology,data,andcreativitytocreateclearand meaningfulbrandexperiences.

AdaptingtoNewSearch

Behaviors

Searchbehaviorischangingrapidly.Voicesearch,visual search,andsocialdiscoveryplatformsarereplacing traditionalkeyword-drivenqueries.Modernmarketing thoughtinvolvesoptimizingcontentformultiplediscovery

channels,includingGoogle,Instagram,TikTok,YouTube, andvirtualassistantslikeSiriorAlexa.

Whenbrandsshowupwherepeoplenaturallylookfor information,theystayvisibleandrelevant.Thischangeis centraltomarketinginnovation,particularlytotheyounger, tech-consciousgroupswhoresorttosocialandvisualmedia togetideasandproductdecisions.

Transparency,Ethics,andTrust

Ethicalmarketingandtransparencyareessentialinthe modernworld.Consumersarebecomingmoresensitiveto privacyconcernsanddemandthatbrandsbecome transparentonhowtheyusetheirdata.Forward-looking marketingthoughtprioritizeshonesty,clearopt-inoptions, andresponsiblehandlingofpersonalinformation.

Transparencyalsoextendstosocialandenvironmental responsibility.Loyaltyandcredibilityarebuiltwhenbrands areproactiveandpromotetheirvaluesandsustainability Integratingethicalconsiderationsintostrategyisakey componentofmarketinginnovationthatenhancesbrand trust.

ContinuousLearningandAdaptation

Thedigitallandscapeisconstantlyshifting,somarketers mustembracelifelonglearning.Themosteffective marketingthoughtencouragesexperimentation,adaptation, andcontinualskilldevelopment.Brandsthatmonitorresults, refinestrategies,andpivotbasedoninsightsremain competitiveinthefast-changingdigitalspace.

InSummary

Modernmarketingisaboutleadinginsteadoffollowing. Personalization,AI,value-drivencontent,omnichannel strategies,newsearchhabits,transparency,andcontinuous learningnowshapehowcompaniesconnectwithpeople.By embracingmarketinginnovation,brandscanbuildgenuine relationships,reactquicklytochange,andstandoutinthe crowdeddigitalecosystem.

Thewinnersinthiserawillbethebrandsthatthink creatively,actstrategically,andkeepcustomerexperienceat thecoreofeverydecision.Modernmarketingisnolonger justachoice;itistheroadmaptosucceedinaworldwhere technology,ethics,andengagementcometogether.

THE Story-First APPROACH TO Brand Strategy

nthecurrentcompetitivebusiness Ienvironment,consumerattentiongoesbeyond theflashylogoandthein-depthfeaturesofthe product.Thecapabilityofabrandtotellastoryis whatmakesitreallyspecial.BrandStrategyStoryfirstapproachputshumanexperiences,values,and emotionsatthecenterofbusinessdecision-making. Establishingrelationshipsthatareauthenticand durable.Brandsarenolongersellingaproductbut ratheraskingpeopletogoonajourney,andthisis redefininghowcompaniesdevelopandprosper.

WhyStorytellingMattersinBrandStrategy

Thestrengthofstoriesisthattheycreateemotion andhelptorememberabstractconcepts.Agood storycanevokeaction,loyalty,andmakeabrand memorable.Oncebusinessesstartusingastory-first approachtobrandstrategy,theydonotsimply providealistofthingstheyoffer,butalsoclarify whytheyarearoundandwhattheyrepresent.

Thistypeofstorytellingisn’tlimitedtorecountinga founder’sjourneyorcompanyhistory.It’sabout presentinganongoingbrandnarrativewhere productsandservicesplayaroleinpeople’s everydaylives.Whetherhighlightingresilience, diversity,orinnovation,thestoriesmustfeelreal, relatable,andmeaningfultotheaudience.

BuildingtheFoundationofaStory-FirstBrandStrategy

Astory-firstbrandstrategybeginswithaclearmissionand values.Therearefourquestionsthatcompaniesshouldask themselves:

• Whydoweexist?

• Whatsetsusapart?

• Whodoweserve?

• Whatchangedowewanttocreate?

Theanswerstothesequestionsassistincreatinganarrative thatguideseveryformofcommunication,whetherit’sa socialmediapost,apressrelease,oramarketingcampaign.

Equallyimportantiscustomer-centricstorytelling.Instead ofonlyhighlightingproducts,brandsshowhowtheir solutionsimprovepeople’slives.Thereal-lifestories,such astestimonials,user-createdcontent,orbehind-the-scenes, arewhatdemonstratetherelevanceandeffectofthebrand inafamiliarmanner

ConsistencyAcrossEveryTouchpoint

Consistencyisoneofthebiggeststrengthsofastory-first approach.Tomakeastoryofabrandwork,ithastobe consistentinallitschannels:websites,socialmedia, packaging,retailoutlets,andevencustomerservice.The fonts,images,words,andtonemustbeconsistenttosupport thestory

Consistencymakestheaudienceappreciateandhave confidenceinthebrandwhereveritappears.Thisconstant exposureenhancesthebondandthenarrative,andthe valuesofthestorygetstuckinthemindsofcustomers.

ValuesandPurpose:TheHeartoftheStory

Today’sconsumerscaredeeplyaboutvalues.Theydesireto learnnotonlywhatacompanyisselling,butalsowhatit believesin.Therobustbrandstrategyfocusesonlikemindedvalues,includingsustainability,inclusivity,and socialresponsibility,andincorporatesthesameintothe biggernarrative.

Indicatively,brandcontributions,collaborationwith nonprofits,ormakingcommitmentstoenvironmental objectivesaresomeofthewaysbrandscaninclude valuablechapterstothestory.Whencustomersbelievethat thevaluesofthebrandareclosetotheirown,theyaremore likelytobeloyal.

GrowingandAdaptingtheNarrative

Thestoryofabrandshouldneverbethesame.Narrative mustchangeaspeoplechangeandcultureschange. Customerfeedback,newmarkettrends,andculturalshifts allplayaroleinshapingthenextchapter

Brandscankeeptheirstoryfreshbycelebratingmilestones, respondingtoconsumerneeds,andsharingupdatesabout growthorchallenges.Suchopennessshowsauthenticity andguaranteesthestorytoberelevantinanever-changing world.

StepsTowardaStory-FirstApproach

Thisstrategydoesnotnecessarilyneedtobecomplex.The brandscanstartbytakingthesimplesteps:

• Establishastrongmissionandsetofvalues.

• Hearthestoriesofcustomersandusethemin campaigns.

• Applycommonmessagesinallplatforms.

• Publishrealstoriesofemployees,customers,and communities.

• Periodicallyreviewandupdatethenarrativewiththe changingtrends.

Storytellingcanenablecompaniestogetbeyondthe transactionalrelationshipandbuildarelationshipthatleads totrustandloyalty.

Conclusion

Astory-firstapproachtobrandstrategyisnotmerelya marketingtrend;itisaclassicwaytomakeauthentic relationshipsandcreateanimpression.Integrating storytellingintothebackgroundofthebrandcanhelpany companytocomeoutofthenoise,generatesignificant connections,andcreateaformofloyaltythatgoesbeyond theinitialpurchase.

Withconsumersdemandingauthenticityandmeaning, brandswhosecorestrategyisbasedontheroleof storytellingwillnotjustbememorable,butwillalso succeed.Anarratedstoryisnotmerelyaboutthepast,butit isaboutcreatingacommonfutureinwhichcustomersfeel partoftheprocess.