How to Stand-Out by Keorapetse Selekolo

How to Stand-Out

■ Personal Brand Playbook

• ■ Write down your core values (e.g., creativity, discipline, kindness, leadership).

• ■ Identify your strengths & skills.

• ■ Create a personal tagline (e.g., 'I help ideas grow through design & storytelling').

• ■ Choose 2–3 things you want to be known for.

• ■ Profile pictures are professional & consistent across platforms.

• ■ Bio/summary highlights your skills, passions, or goals.

• ■ Share 1 piece of value-driven content weekly (tip, project, lesson learned).

• ■ Comment/engage meaningfully on others’ posts (not just likes).

• ■ Build an online portfolio (LinkedIn articles, blog, or website).

• ■ Practice your elevator pitch (who you are + what you do in 20 seconds).

• ■ Maintain good body language (eye contact, posture, smile).

• ■ Dress in a way that reflects your personality & goals.

• ■ Attend networking events/meetups—introduce yourself to at least 2 new people.

• ■ Be remembered for reliability (do what you say you’ll do).

• ■ Deliver consistently strong results.

• ■ Take initiative (volunteer for projects, offer solutions).

• ■ Build strong relationships with peers & managers.

• ■ Communicate clearly in emails, meetings, and presentations.

• ■ Ask for feedback and apply it.

• ■ Keep a record of your wins (helps for reviews & promotions).

• ■ Participate actively in class discussions.

• ■ Be involved in at least 1 extracurricular activity.

• ■ Build good relationships with teachers/mentors.

• ■ Offer help to classmates (be seen as collaborative).

• ■ Highlight your talents through projects/presentations.

• ■ Stay consistent with your work ethic.

• ■ Audit your brand every 3–6 months (Google yourself, ask trusted peers).

• ■ Update online profiles as you grow.

• ■ Keep learning (take courses, read books, practice skills).

• ■ Share progress stories (people love following a journey).