BUILDING WEALTH BEYOND THE PRACTICE: SMART
REAL ESTATE INVESTMENTS FOR DOCTORS
PG 22
BIOHACK YOUR PARASYMPATHETIC NERVOUS SYSTEM WITH PULSETTO PG 40
DR. CARL ROTHSCHILD A LUMINARY IN RED LIGHT THERAPY
"GETTING BETTER IS NOT THE ULTIMATE GOAL; STAYING WELL IS."
Dr. Carl Rothschild
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Publisher: John Highland
Editor In Chief: Hannah H.
Editorial Assistant: Jillian Fast
Graphic Designers: Laura Poyner, Dylan R-N
Contributing Authors: Rob Fletcher, Riley George
PUBLICATION TEAM EXECUTIVE TEAM
Vice President of Development: Mark Carvalho
Business Director: Rob Fletcher
Fractional Marketing Officer: Craig Handley
Advisory Board: Dr. Ken Davis
CONTRIBUTORS MAGAZINE
TABLE OF CONTENTS
12
TRUST YOUR GUT: HOW NUDORA IS REDEFINING PROBIOTICS
22 30 40 54
BUILDING WEALTH BEYOND THE PRACTICE: SMART REAL ESTATE INVESTMENTS FOR DOCTORS
FROM BELL LABS TO BIOINNOVATION: THE STORY OF OXYGEN HEALTH SYSTEMS
BIOHACK YOUR PARASYMPATHETIC NERVOUS SYSTEM WITH PULSETTO: THE VAGUS NERVE STIMULATOR TRANSFORMING GLOBAL WELLNESS
FROM MAINE'S SHORES TO TABLES NATIONWIDE: MARK MURRELL'S UNWAVERING PURSUIT OF THE PERFECT LOBSTER EXPERIENCE
Mark Murrell’s Unwavering Pursuit of the Perfect Lobster Experience From Maine’s Shores to Tables Nationwide
By Riley George
Mark Murrell, who grew up in Maine and now proudly calls it home, has revolutionized how people across the United States experience fresh, high-quality lobster. What began as a curious observation during his marketing consulting days in Chicago has blossomed into Get Maine Lobster, a company synonymous with exceptional seafood and an unparalleled commitment to customer satisfaction. His journey is a vibrant tapestry woven with entrepreneurial spirit, a deep understanding of quality, and a genuine desire to connect people through memorable culinary moments.
The Spark: A Mainer’s Revelation in the Midwest
Growing up in Maine, lobster was a familiar “celebratory food” for Murrell, its prevalence making it almost commonplace. It wasn’t until he ventured to Chicago as a marketing consultant, immersed in a diverse client portfolio, that the true value and scarcity of fresh, authentic Get Maine Lobster outside its native waters truly struck him.
“When I was in Chicago, people were always asking me about lobster,” Murrell recalled. “Then I would see lobsters in a grocery store tank, and I
couldn’t help thinking that the tanks didn’t look clean.”
This stark contrast between the pristine, readily available lobster of his home state and the often questionable, overpriced options elsewhere ignited a pivotal question: “How fresh is that lobster that I’m paying a tremendous amount for?”
The catalyst for Get Maine Lobster arrived in 2009 during a visit home. A friend who was a local fish shop owner approached Murrell with an idea to sell lobsters online. Murrell’s subsequent research confirmed a burgeoning demand for direct lobster delivery, coupled with a notable lack of companies effectively meeting this demand. He saw a clear opportunity.
However, Murrell’s business acumen, honed by years in consulting, immediately identified a crucial gap: customer service.
He emphasized to his friend, “When you ship lobster to Donna in Des Moines, Iowa, and she opens a box of live lobsters and needs help, you’d better have someone ready to answer the phone when she calls.”
When his friend demurred, Murrell stepped forward.
“I’m not afraid of figuring out the messy details that keep a business running, succeeding, and leaving customers satisfied. I’ve always enjoyed that part of the business,” he stated, offering to launch the company himself while his friend handled fulfillment. This foundational commitment to the customer would become the bedrock of Get Maine Lobster.
From Apartment Startup to Industry Leader: A Journey of Growth
Initially operating out of his Chicago apartment, Murrell’s nascent lobster delivery service quickly outgrew its initial fulfillment partner within a mere eight months. This rapid expansion continued, necessitating a series of new partnerships as the business scaled. Ultimately, the undeniable success of Get Maine Lobster prompted Murrell to make a significant life change: he moved back to his beloved home state.
Murrell humbly described his entry into the lobster business as a fortunate stumble into an unexpected yet deeply rewarding career. He views his entrepreneurial endeavor as a natural evolution of his consulting days—identifying a widespread problem (the quest for truly fresh lobster) and devising an effective solution. His diverse educational background, encompassing degrees in hospitality, creative writing, and an MBA in sustainable business, provides a unique blend of skills that underpins his holistic approach to the business.
“I love the customer service side of things,” he reiterated, underscoring the core value that sets Get Maine Lobster apart. “Anyone can sell lobster, but not everyone can make customers feel seen and taken care of. It’s about being there when they call, answering their questions, and making sure they feel confident every step of the way.”
The Art of Freshness: Obsessing Over Every Detail
At the heart of Get Maine Lobster’s success is Murrell’s unwavering, almost obsessive commitment to delivering the freshest, highest-quality product. This dedication manifested in a meticulous, multi-layered approach to quality control.
“The first thing I did was find the right partner,” he explained. “They needed to have high standards for sourcing, handling, and a thorough quality assurance process.”
Murrell applied lessons learned from a previous client who supplied filet mignon to airlines, where consistency was paramount. This principle of uniformity extended to his lobster products. When inspecting orders, Murrell ensured that, for instance, if a customer ordered four lobster tails, they were equal in size, and all the fins were intact. He stressed that “what it looks like is just as important as anything else.”
For live lobsters, sourcing was critical. Get Maine Lobster procured from the “northern part of the state, where the waters are incredibly clean,” collaborating with fishermen who would venture into deep, ice-cold water. This process ensured the lobsters were livelier and better prepared for their journey across the country. Get Maine Lobster sources lobster tails from processors who use liquid nitrogen freezing, a cutting-edge technique that rapidly freezes lobster at its peak freshness while preserving its flavor, texture, and moisture. This method creates tiny ice crystals that protect the lobster’s cellular structure, ensuring it tastes and feels like it was just caught when it reaches your table.
He steadfastly avoids processes like High-Pressure Processing (HPP), which he believes compromises the delicacy and quality of the meat. This unwavering commitment to quality at every stage, combined with a philosophy of “being generous with your knowledge” and fostering cooperative relationships with industry peers, has allowed Get Maine Lobster to partner with the best processors in the world.
The Luxury of Lobster: Catering to Discerning Tastes
Get Maine Lobster serves a broad customer base, but Murrell has observed a striking trend: medical professionals are among his most frequent and loyal clients.
“Half of our top fifteen customers of all-time are medical professionals,” he revealed.
Murrell theorized that busy doctors, who often have demanding careers and substantial incomes, tend to seek both convenience and a welldeserved reward.
“Medical professionals work hard and often don’t have time to run to the store to find high-quality food,” he mused. “I can picture them thinking, ‘I want the good stuff. I want it on the weekend, I don’t feel like going out, and I don’t care what it costs.’”
This demographic values the ease of having premium, restaurant-quality seafood delivered directly to their doorstep. Beyond convenience, Murrell highlighted lobster’s favorable nutritional profile.
“It offers great macros compared to other animal proteins,” he said. “It’s low in calories, low in fat, and high in protein.” For professionals seeking healthy yet indulgent options, it’s an ideal choice. Lawyers and “blue-collar business owners” also feature prominently in his customer base. These individuals often use Get Maine Lobster for entertaining guests, serving as a symbol of their success and generosity.
While lobster tails, lobster rolls, and live lobsters are the mainstays, Murrell prides himself on fulfilling unique customer requests, with products like whole squid, demonstrating his dedication to bespoke service.
The Miracle, The Future, and The Human Connection
Murrell spoke with profound respect for the lobster’s journey, describing its arrival on a plate as a “miracle.” He pointed to the astonishing odds against a lobster surviving to legal weight—a mere 0.4% of eggs— and the many years it takes for larger specimens to mature. This deep appreciation for the rarity of the product has even led him to conceptualize a “rarity chart” for lobsters, akin to diamond grading, to help customers truly grasp the unique value of their purchase.
“You’re lucky even to have the chance to buy this lobster,” Murrell said, emphasizing how special each catch is. “The odds of a lobster surviving
long enough to reach legal catching size are incredibly low, which makes every one of them something rare.”
Looking ahead, Murrell envisions Get Maine Lobster continuing to innovate, particularly in creating more accessible and elegant at-home dining experiences he terms “modern Sunday supper.” He’s developing “ready to sous vide” product lines, featuring pre-cooked, cleaned, and picked whole lobsters with compound butter, designed for effortless preparation.
“I’m never gonna sell cheap lobster. What I can do is show you massive value by working hard to make it so that you can enjoy that experience at home, impress your guests, and create lasting memories,” he declared.
He aims to forge partnerships with chefs and embrace “food tech” to continually innovate, all with the overarching goal of fostering connections.
“I want people to gather more and make lasting relationships around good, quality food,” he stated, viewing amazing food experiences as a powerful catalyst for this.
Mark Murrell’s deep dedication to customer experience and providing truly exceptional lobster has driven Get Maine Lobster’s success, even through demanding periods like the 600 percent growth the company experienced during the COVID-19 pandemic. Every order reflects Murrell’s commitment to delivering the freshest, highest-quality lobster while ensuring customers feel supported every step of the way.
Notably, Get Maine Lobster operates from Maine’s first commercial wharf, built in the 1700s, grounding its mission in the state’s rich maritime heritage. This connection to Maine’s working waterfront is more than a backdrop; it is a promise that every lobster you receive is part of a tradition of quality and care.
If you are ready to experience premium Maine lobster delivered directly to your door and create unforgettable moments around your own table, visit Get Maine Lobster to learn more and place your order.
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TRUST YOUR GUT
How NUDORA is Redefining Probiotics
By Riley George
For Hootan Melamed, a pharmacist with deep roots in the healthcare industry, the path to founding Nudora was born out of a profound personal tragedy. A fifth-generation healthcare professional, he was destined to pursue a career in healthcare. Though he spent years as a practicing pharmacist, it was the illness of his father that truly ignited the mission behind his company, Nudora. At Nudora, they don’t just target one system—they support both your gut and your brain at the same time. This dualaction approach sends 2X the signal between your body’s two command centers:
Gut Brain & Brain Gut
A PERSONAL JOURNEY INSPIRES A NEW APPROACH
In 2018, Melamed's father, a physician himself, fell ill with a condition that doctors couldn't diagnose. As his health deteriorated, he was prescribed various generic probiotics, but Melamed, with his extensive background in pharmacy, knew something wasn't right.
“Probiotics are meant to support gut health. A myriad of other health benefits flow from a healthy gut. However, the products my father was given were not supporting his health in the ways they should have,” he explained.
He questioned why generic products were being used when a more targeted approach was needed. Finding a better solution became a personal mission for Melamed and his father. Sadly, his father passed away that same year, leaving Melamed to carry on the project alone.
“It took me a little bit to want to continue this project and launch the products on my own,” he said.
Yet, he persevered, driven by a deep-seated desire to continue the work his father and he had started. Ultimately, Melamed knew he wanted to carry on his father’s legacy by providing a product that truly supported other people’s health and well-being.
“Looking back, I’m proud I was able to push forward and carry on the development of Nudora,” he shared.
Melamed's goal with Nudora was to solve several key problems in the supplement market. First, he wanted to create a product that was truly gut-specific, and second, he aimed to reduce the number of capsules people had to take. The concept behind Nudora is to combine a probiotic, prebiotic, and specific herbs and adaptogens into a single, comprehensive formula.
For example, someone dealing with anxiety, sleep issues, and a lack of energy might typically buy three or four separate bottles of supplements, resulting in a daily intake of ten or more capsules. Nudora offers a single solution.
"We offer a product that gives you everything in one bottle," Melamed explained. "All of the products we've created have been clinically studied and tailored to our customers' needs."
A TAILORED APPROACH TO WELLNESS
Nudora’s products are designed to be intuitive for the consumer. The company’s offerings are color-coded, with each color corresponding to a specific health concern.
For example, the orange 2.0 product is designed to reduce inflammation, aid in weight loss, and boost energy. The purple formula is tailored to help with sleep and mental clarity. Melamed uses the products himself, taking the orange for inflammation and the purple to help him wind down and relax at night.
He believes that only the individual knows what they truly need.
"Only you know what you need," he said. "From there, you can pick the formulas we offer that align best with your health goals."
This approach places the power of choice directly in the consumer's hands, enabling them to create a personalized regimen without the need for multiple consultations or complicated testing.
“There are always new ingredients and products coming out on the market, so we always stay up to date on any of the latest changes that are happening in the health and wellness space,” Melamed said, showing Nudora’s commitment to staying at the forefront of the industry.
Nudora has already reformulated its orange product to a 2.0 version, and the company is constantly working to optimize its formulations to ensure the best possible product for consumers, while maintaining its core mission of simplicity and efficacy.
REDEFINING THE INDUSTRY WITH INNOVATION AND QUALITY
Melamed sees a major shift in the wellness landscape as consumers become more educated and proactive about their health.
"People have a lot more access to data now and are more aware of what they eat and what supplements they take," he observed.
He believes that the biggest challenge now is a lack of education about specific probiotic strains and their benefits. Nudora aims to address this by providing products that are scientifically backed and easy to understand.
Melamed credits his wife with the company’s unique packaging, which he says was “designed by a woman for women.” The products are housed in eco-friendly, glass bottles with bamboo caps, a stark contrast to the typical plastic containers found on the market.
"Our packaging is very unique and different from any packaging that's in the market," he highlighted. Their focus on sustainability and aesthetics is another way Nudora stands out from its competitors.
THE FUTURE OF WELLNESS: INNOVATION AND INTENTION
Looking ahead, Nudora is not just following trends—it's creating them. The company has a dynamic pipeline of new projects, each driven by a commitment to solving real-world health challenges with innovative, purpose-driven products. At the forefront of this work is the development of a non-hormonal hot flash formulation, a revolutionary product designed to provide relief for both men and women. They are also developing new products aimed at men’s wellness and women's wellness, expanding their reach to address some of the most pressing health concerns of our time.
Perhaps the most personal of these ventures is a formulation for memory, concussion, and dementia. This project holds a special significance for Melamed, whose daughter endured multiple concussions while playing soccer.
"I know how much those injuries affected her day-to-day life," he shared, calling her experience a "defining moment" that has profoundly shaped his approach to his work.
This commitment to turning personal struggle into a professional solution is at the core of Nudora's mission.
Melamed is confident in Nudora’s unique position in the market, asserting that the company has no true competition. This conviction stems from the meticulous, complex, and scientifically driven process behind every product. The company's unique formulation combines live bacterial strains, prebiotics,
herbs, and minerals, or both—a process that is far more complex than it appears. The biggest challenge, Melamed explained, is a delicate balancing act: ensuring the herbs and adaptogens do not compromise the viability of the live bacterial strains.
"Figuring out which adaptogen can actually work with each strain is the hardest part," he said. This painstaking process means each formulation takes a minimum of three to six months to develop, a testament to the company's unwavering commitment to quality and efficacy.
This rigorous approach allows Nudora to create a product that is not only effective but also unlike anything else on the market. As Melamed puts it:
“Nudora is one of the few brands taking this integrative, condition-specific approach — delivering probiotics, prebiotics, and adaptogens together in formulas tailored to real wellness needs,” Melamed concluded.
To learn more about Nudora’s mission and product line, visit https://nudora.com/pages/why-nudora.
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DR. CARL ROTHSCHILD A LUMINARY IN RED LIGHT THERAPY
BY RILEY GEORGE
Dr. Carl Rothschild, a seasoned chiropractor with nearly five decades of experience, has transitioned from a prolific career in traditional practice to leading the charge in the burgeoning field of red light therapy. His company, Trifecta Light, is at the forefront of this innovative wellness approach, offering a full-body red light therapy bed that is revolutionizing health and healing for countless individuals.
"I'd been a chiropractor for 28 years before I discovered this new approach to healing," Dr. Rothschild stated, reflecting on a career that exposed him to tens of thousands of patients and is now allowing him to help an even wider range of individuals through red light therapy.
This extensive background, he believes, honed his ability to communicate and identify solutions for people's needs, a passion that eventually led him to red light therapy.
FROM HIPPIE IDEALS TO HEALING TECHNOLOGIES
Dr. Rothschild's journey into healthcare began in 1972, as a "hippie" junior at Stony Brook University in New York. Driven by a desire to help people, not solely to accumulate wealth, he embarked on a nationwide search to find a profession that resonated with his values.
"My goal was to help as many people as I possibly could," he recounted.
His quest led him to chiropractic medicine, a field where practitioners expressed genuine
love for their work. He graduated from the Los Angeles College of Chiropractic, considered one of the best chiropractic schools in the world at the time. He went on to open 12 practices, specializing in the integration of chiropractic care.
The pivotal moment occurred around 27 years ago when a surgeon, Chadwick Smith, introduced him to red light therapy. Dr. Smith, who was independently wealthy and not driven by profit, had secured FDA clearance for red light therapy as a treatment for carpal tunnel syndrome. Dr. Rothschild initially scoffed at the idea, calling the flashlight-like device "nuts." However, a promise to try it for a month in his practice yielded astonishing results.
"Red light therapy absolutely revolutionized my practice," Dr. Rothschild emphatically declared.
He witnessed unexpected healing: a woman with gum disease, a man with kidney problems, and another who avoided surgery for a torn Achilles tendon after just a few red light therapy sessions. This experience solidified his belief in the power of light.
THE EVOLUTION OF RED LIGHT THERAPY AND THE PURSUIT OF WELLNESS
Dr. Rothschild's company initially utilized Class One devices and subsequently transitioned to Class Four, the maximum classification for red light therapy devices, consistently achieving excellent results. Approximately 14 years ago, a different element of light was shown to aid in weight loss, a revelation that significantly broadened his focus.
"There's nothing more popular than weight loss in the world of health and wellness," he noted, explaining the shift in market
strategy toward red light therapy for weight loss.
The COVID-19 pandemic further accelerated their innovation. Doctors sought methods with less physical contact between patient and provider, leading to the development of the full-body red light therapy bed.
"With the bed, a patient can get in and out without interacting with the staff," Dr. Rothschild explained, highlighting the cost-saving benefits for businesses.
The efficacy of the red light bed, according to Dr. Rothschild, has been "jaw-dropping and unbelievable." He shared a powerful anecdote of a man who suffered from heart attacks multiple times a week for over a decade. After just one session in the red light bed, the heart attacks diminished, and his overall health dramatically improved.
"The patient who had recurring heart attacks prior to that one visit has never had a heart attack since," he testified, attributing the regulation of blood pressure, pulse, energy, and cognitive functions to the therapy. The patient continues to receive treatment with no recurrence of heart attacks.
He also shared the story of Steve, who suffered from Lyme disease since childhood, leaving him with chronic fatigue and a diminished quality of life. After using the bed in his 50s, Steve experienced a complete life transformation.
“It’s always so rewarding seeing these patients make such significant recoveries and being thanked for helping them get their normal lives back,” Dr. Rothschild reflected, testifying to the fulfillment of his lifelong ambition to help others live healthier, pain-free lives.
The applications of red light therapy extend far beyond pain relief and weight loss. Dr. Rothschild details improvements in the "big five" – gum disease, hair loss, weight loss, pain, and eye conditions such as macular degeneration, glaucoma, and floaters. He cited a case of a young man with Leber's Hereditary Optic Neuropathy (LHON), a rare genetic disease that causes blindness. While the bed couldn't reverse existing damage, he was able to see its progression halted; a feat never before seen in this condition.
The beds are also aiding those with post-COVID symptoms and Long COVID, with individuals traveling significant distances for treatment. Dr. Rothschild emphasized that red light therapy is a process, not a one-time fix, advocating for consistent use as part of a comprehensive wellness program.
THE SCIENCE BEHIND THE LIGHT: MITOCHONDRIA AND ATP
Dr. Rothschild delved into the scientific underpinnings of why red light therapy is so broadly effective.
"Your body is made up of tissue, and every tissue is made up of cells, and every cell can be affected by the light around us," he explained.
The company's beds utilize specific elements of sunlight, excluding harmful UV and blue light, which are magnified and driven deep into the body.
The key lies within the mitochondria, often referred to as the "powerhouse of the cell." While traditionally thought to be one per cell, Dr. Rothschild clarifies that research now shows billions of mitochondria, making up to 10% of body weight, with organs like the heart having over 5,000 per cell due to their high energy demands.
He explained the role of cytochrome c oxidase, an enzyme found in the walls of the mitochondria, which is a "chromophore"
and sensitive to sunlight.
"Cytochrome c oxidase gets stimulated by our lights in every cell of the body that we can get to," he clarified.
This stimulation, in turn, helps the mitochondria produce ATP (adenosine triphosphate), the "energy currency of the body." Sufficient ATP production, he asserted, is crucial for optimal bodily function and healing.
"Receiving multiple sessions in a red light therapy bed will reverse low ATP production," Dr. Rothschild passionately stated, arguing that optimal ATP production can help the body fight off disease, referencing the varied outcomes observed during the COVID-19 pandemic.
GLOBAL REACH AND FUTURE HORIZONS
Currently, Trifecta Light red light beds are primarily available in the United States, with a presence in Canada and Mexico, and the company is working towards expanding into the Middle East and Southeast Asia. The beds require a 220-volt power supply for optimal performance, which Dr. Rothschild explained is easily installed and necessary for "miracle results.”
The company is also making inroads in professional sports, with an eye on the military.
"Eventually, every major sports team is going to have a red light bed," Dr. Rothschild predicted, noting the accelerated recovery and improved performance athletes experience.
He mentioned a famous UFC fighter who praises their bed as "by far the most superior out there." They are close to placing beds on military bases, starting with one in Texas, with the goal of widespread adoption.
Dr. Rothschild is a fervent advocate, lecturing at numerous shows and conducting an average of one podcast a day.
"I love discussing these healing therapies and am very passionate about the results we see," he admitted, even recalling his wife jokingingly holding him back from discussing red light therapy at social gatherings. His dedication and enthusiasm stem from his foundational belief in helping people.
"Now we're helping people like we've never seen before," he said with pride.
He also highlighted his book, Illuminated Healing, available on Amazon, as a comprehensive resource for understanding red light therapy, stating, "If you want to be an expert at red light therapy, you just need to read my book."
Dr. Rothschild also pointed to Google Scholar as a valuable resource, noting that it contains thousands of entries for "photobiomodulation," including double-blind studies and research articles. He reassured that after 50 years of study, "there has never been a recorded side effect" and "nearly everybody can use" red light therapy, with virtually no contradictions.
CONCLUSION: A LUMINOUS FUTURE FOR HEALTH
Dr. Carl Rothschild's journey, spanning nearly five decades in healthcare, culminates in a profound belief in the transformative power of red light therapy. What began as a personal quest to help others has blossomed into a pioneering enterprise, offering a technology that, according to Dr. Rothschild, is rewriting the narrative of health and healing. His unwavering passion, rooted in the foundational principle of enabling the body's innate capacity to heal through mitochondrial stimulation and ATP production, shines brightly throughout his narrative.
From addressing chronic ailments and accelerating athletic recovery to enhancing general well-being and even halting the progression of severe eye conditions, the testimonies shared by Dr. Rothschild paint a compelling picture of a therapy with far-reaching applications. His commitment to continuous innovation, as evidenced by the evolution of his red light therapy beds, underscores a dedication to maximizing efficacy and accessibility.
As Trifecta Light expands its footprint across the globe and into diverse sectors, such as professional sports and military wellness, Dr. Rothschild envisions a future where red light therapy is not merely an alternative but an integral component of preventative care and sustained vitality. Dr. Rothschild's work stands as a testament to the potential of light to illuminate a path towards a healthier, more energized existence for all.
"Getting better is not the ultimate goal; staying well is," he asserted, encapsulating a philosophy that champions long-term health over short-term fixes.
For those interested in exploring red light therapy, Dr. Rothschild recommends visiting their website, trifectalight.com, to find the closest location for a trial or to inquire about incorporating the technology into a business. He suggests a minimum of six visits to experience noticeable changes.
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BIOHACK YOUR PARASYMPATHETIC NERVOUS SYSTEM WITH THE VAGUS NERVE STIMULATOR TRANSFORMING GLOBAL WELLNESS PULSETTO
WRITTEN BY: RILEY GEORGE
What began as a son's desperate attempt to help his ailing father has evolved into a global wellness movement with a clear mission: to provide accessible, noninvasive solutions for stress and burnout.
Pulsetto was born from the shared vision of two innovators from Lithuania: Povilas Sabaliauskas, a biomedical engineer with a passion for advancing wellness, and Vitalijus Majorovas, a dynamic strategist guiding Pulsetto’s business development. The company developed its flagship product, a sophisticated vagus nerve stimulation (VNS) device designed to bring balance and calm to the lives of people overwhelmed by the demands of modern life.
Sabaliauskas’s journey to co-founding Pulsetto is not just a business success story; it is a deeply personal one, forged in the fires of a life-altering tragedy. In 2019, his father's health began to decline, and a definitive diagnosis remained frustratingly out of reach for medical professionals.
Despite Sabaliauskas's extensive professional network of top neurologists and neurosurgeons, which he had cultivated through his previous work with advanced medical devices, he was unable to acquire a non-invasive VNS device for his father in their home country of Lithuania.
“I was completely unaware that some treatments are not readily available in smaller countries.
It was never a problem we had faced before,” Sabaliauskas recalled. That frustration and sense of helplessness ignited a powerful resolve.
“Being an engineer, I was determined to build a solution myself,” he said naturally.
He poured all his energy into the project, but time unfortunately ran out. His father passed away in 2019, before the device could be completed. The project was shelved, but the experience planted an indelible seed, a commitment to ensure that others would not have to face the same barriers to care that his family had. That seed would later blossom into the company known as Pulsetto.
THE RISE OF PULSETTO: A NEW APPROACH TO STRESS RELIEF
The global upheaval of the COVID-19 pandemic provided an unexpected catalyst for the company's creation. As lockdowns took hold and daily routines were upended, Sabaliauskas found himself with newfound time to reflect on his past projects and the pressing needs of the world. It was during this period that he and his co-founder, Vitalijus Majorovas, a close friend with a strong background in business development, recognized a widespread and growing need for accessible mental wellness solutions.
The timing was perfect, and the personal tragedy that had once halted the project now provided a powerful motivation. The prototype device, initially built for Sabaliauskas’ father, was tested by Majorovas' wife, who had long suffered from debilitating cluster headaches. The device provided her with meaningful relief and was a turning point that confirmed its potential was far greater than a single-use project.
"We see a clear trend: people are increasingly seeking non-verbal, nonpharmaceutical approaches to mental health," Sabaliauskas explained. "Many want autonomy and control, and Pulsetto delivers just that."
This philosophy quickly became the bedrock for the vision Sabaliauskas and Majorovas were determined to create.
Their company, officially established in 2021, quickly gained momentum. It secured an initial seed funding of 60,000 euros, a crucial first step that allowed them to develop a marketable product. This was followed by an exceptionally successful crowdfunding campaign on Indiegogo, which raised approximately 200,000 euros. This influx of capital allowed the company to move beyond product development and focus on critical areas, like marketing and scaling its operations to meet the very apparent high demand.
Pulsetto's growth has been nothing short of remarkable. The company has seen its revenue increase by a staggering 3.5 times since 2023. To date, they have sold more than 200,000 units and are expanding rapidly, with a sales presence that now spans over 70 countries. Their market strategy is dual-focused, targeting both business-to-consumer (B2C) and businessto-business (B2B) markets in Europe and North America. This expansion is a testament to the product’s effectiveness and the company’s strategic mission.
PULSETTO FIT: A REDESIGNED DEVICE FOR ENHANCED COMFORT AND PERFORMANCE
In a strategic move to further solidify its market position and address user feedback, Pulsetto introduced the Pulsetto FIT in July 2025. This new product is a significantly redesigned version of their original VNS device, with a primary focus on improving user comfort and overall effectiveness. The new device is built to be more inclusive and user-friendly, featuring interchangeable, soft padding in two different sizes. This thoughtful design change makes it more accommodating for a broader range of users, particularly for women who had previously noted that the original device was too large for a comfortable fit.
According to a press release, the Pulsetto FIT also boasts a 20% longer battery life, a critical upgrade for daily users. The user experience has been meticulously refined with a gentler two-second ramp-up at the beginning of each session and a smooth fade-out at the end, eliminating the jarring starts and stops of earlier models. The new ARC neckband is crafted from a more flexible, medical-grade ABS plastic, which is designed for increased durability and long-term wear.
Beyond the hardware, the Pulsetto experience is now more holistic. The accompanying app has been updated to foster a vibrant sense of community, allowing users to share their personal stories of stress relief and recovery, and to access a curated library of articles on mental wellbeing. This focus on community and user experience is a core pillar of the company's philosophy, transforming a simple wellness tool into a supportive network.
VAGUS NERVE STIMULATION: NEW DATA CONFIRMS A POWERFUL IMPACT
The vagus nerve is a critical biological pathway and a key component of the parasympathetic nervous system, which is responsible for the body’s essential “rest and digest” response. In today’s high-stress environment,
chronic stress can severely disrupt this delicate system, leading to a cascade of adverse health effects, including burnout, anxiety, and poor sleep. By delivering targeted electrical impulses, Pulsetto's VNS device helps to stimulate this nerve, rebalancing cortisol levels and guiding the body back to a state of calm and restoration.
Recent clinical data provide compelling evidence of the device's efficacy. A rigorous four-week study involving 40 participants who used the Pulsetto device consistently showed remarkable improvements across key wellness indicators. The results were both significant and rapid:
• Cortisol levels, the primary stress hormone, decreased by an impressive average of 40% in more than 70% of users.
• Psychological stress symptoms, as reported by participants, dropped by a substantial 55.9%.
• Anxiety levels were reduced by a notable 45.3%.
• Sleep disturbances decreased by 41%, highlighting the device's ability to promote restorative rest.
These results were most prominent within the first two weeks of consistent use, suggesting that the neuromodulation effects of the VNS device are not only measurable but also fast-acting.
"It's gratifying to see respected figures like Peter Diamandis and Bryan Johnson organically include us in their routines," Sabaliauskas remarked. "It confirms we’re building something useful not just for stress relief, but also for long-term well-being."
With the new data and an enhanced product, the company is gearing up for a significant and strategic push into the U.S. market. Physical retail launches are planned for prestigious locations like Smartech Selfridges in London and Times Square in New York City in September. With a growing body of scientific evidence supporting its effectiveness and a deep-seated commitment to user-centric design, Pulsetto is poised to become a transformative force and a leading player in the rapidly expanding wellness technology space.
LOOKING TO THE FUTURE: A COMMITMENT TO HEALTH AND A LEGACY OF HOPE
The story of Pulsetto is a powerful fusion of personal motivation and professional innovation. What began with a son's heartfelt desire to help his father has evolved into a company dedicated to enhancing the health and well-being of people worldwide. Povilas Sabaliauskas and Vitalijus Majorovas' journey to establish the Pulsetto brand is a testament to the idea that some of the most impactful innovations are born from
our deepest personal struggles. The tragedy of losing his father to an undiagnosed condition ultimately fueled Sabaliauskas’s mission to prevent others from facing similar helplessness and to democratize access to cutting-edge health technology.
As Pulsetto looks ahead, the company is not just focused on market expansion but on building a legacy of hope and empowerment. The introduction of the Pulsetto FIT and the compelling clinical data confirming its efficacy are not endpoints, but rather milestones on a much larger journey. The company's impressive growth and its broad international reach, spanning over 70 countries, underscore the universal demand for the solutions it provides. With a strategic focus on both B2C and B2B markets, and planned retail launches in major global hubs, like London and New York, Pulsetto is strategically positioning itself to become a household name in wellness technology.
This commitment extends beyond product sales. The company is actively raising a Series A round of funding to further accelerate its research, development, and market penetration. With the backing of influential figures who organically integrate the device into their daily routines, Pulsetto is gaining credibility and traction in the wellness community.
Sabaliauskas, Majorovas, and their team are driven by a belief that everyone deserves to have control over their own health, and that noninvasive, non-pharmaceutical tools can play a crucial role in managing the stresses of modern life. The story of Pulsetto is a narrative of resilience, a tribute to a father, and a beacon of hope for a healthier, calmer future. It serves as a reminder that even in the face of immense loss, purpose can be found, and a powerful, positive legacy can emerge to help countless others.
Discover how Pulsetto is transforming wellness. Explore their technology at https://pulsetto.tech/.
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BUILDING WEALTH BEYOND THE PRACTICE SMART REAL ESTATE INVESTMENTS FOR DOCTORS
By Rob Fletcher
In the fast-paced and demanding world of medicine, physicians often find themselves juggling long hours, patient care, and administrative responsibilities. However, amidst this whirlwind, a growing number of doctors have begun to turn their attention to a powerful tool for wealth building: real estate investment. As the healthcare landscape continues to evolve, diversifying one's income through real estate can offer significant financial benefits and security.
THE ALLURE OF REAL ESTATE
Real estate investment offers unique advantages that appeal to many physicians. The tangible nature of property provides a sense of stability that can be comforting in an often unpredictable market. Below are several reasons why real estate should be on the radar of every physician looking to enhance their financial portfolio:
1. Passive Income: Owning rental properties can create a reliable stream of income, allowing physicians to earn money while focusing on their practice. This supplemental revenue can help offset student loans,
fund retirement accounts, or even finance a child's education.
2. Appreciation Potential: Historically, real estate tends to appreciate over time. Investing in the right properties can lead to substantial gains, providing a solid return on investment (ROI) that can contribute to long-term wealth.
3. Tax Advantages: Real estate investments come with various tax benefits, including depreciation deductions, mortgage interest deductions, and the potential for 1031 exchanges, which allow investors to defer capital gains taxes when exchanging one investment property for another.
4. Diversification: By investing in real estate, physicians can diversify their investment portfolios beyond traditional stocks and bonds. This can mitigate risk and provide a hedge against market volatility.
NAVIGATING THE INVESTMENT LANDSCAPE
While the benefits of real estate investment are compelling, it is crucial for physicians to approach this venture with careful consideration and strategic planning. Here are some tips to guide doctors on their investment journey:
1. Educate Yourself: Before diving into real estate, take the time to learn about the market, different types of properties (residential, commercial, multi-family), and investment strategies. Books, online courses, and local real estate seminars can be invaluable resources.
2. Start Small: For those new to real estate, beginning with a single-family rental property can be a manageable entry point. This allows you to gain experience and understand the nuances of property management without becoming overwhelmed.
3. Consider Partnerships: Collaborating with experienced investors or joining real estate investment groups can provide valuable insights and reduce the financial burden. Partnerships can
also help spread risk and leverage combined expertise.
4. Assess Your Time Commitment: Real estate investment requires time, especially when it comes to property management. Physicians should evaluate how much time they can realistically dedicate to their investments without compromising their medical practice.
5. Consult Professionals: Working with real estate agents, property managers, and financial advisors who understand the unique challenges faced by physicians can provide tailored guidance. Their expertise can help navigate the complexities of real estate transactions and investment strategies.
As physicians seek to build wealth beyond the practice, real estate investment presents a compelling opportunity. By leveraging the benefits of passive income, property appreciation, and tax advantages, doctors can create a financial legacy that supports their personal and professional goals. With careful planning and education, real estate can become a powerful tool in the journey toward financial independence.
As we continue to address the evolving landscape of healthcare, let us not forget the importance of securing our financial futures. By investing wisely in real estate, physicians can cultivate a path to prosperity that extends far beyond the walls of their practices.
Rob Fletcher, at Keller Williams Hudson Valley.
With a deep understanding of the market and a passion for helping physicians achieve their financial goals.
1,500 PARTICIPANTS: HEALTH & WELLNESS EN
35+ TOP SPEAKERS: INTEGRATIVE MEDICINE D
35+ EXHIBITORS: LONGEVITY TECH & ECO-PRO
15+ EXPERIENCES: HEALING & SPIRITUAL PRA
REFERENCES AND RESOURCES
TRUST YOUR GUT: HOW NUDORA IS REDEFINING PROBIOTICS
1. To learn more about Nudora’s mission and product line, visit https://nudora.com/pages/why-nudora.
BUILDING WEALTH BEYOND THE PRACTICE: SMART REAL ESTATE INVESTMENTS FOR DOCTORS
1. Rob Fletcher, at Keller Williams Hudson Valley. With a deep understanding of the market and a passion for helping physicians achieve their financial goals. For a free consultation, please contact me at rob.fletcher.realestate@gmail.com.
FROM BELL LABS TO BIO-INNOVATION: THE STORY OF OXYGEN HEALTH SYSTEMS
Experience the future of recovery, at home or in your clinic, with premium hyperbaric oxygen chambers designed for wellness, healing, and performance.
1. To learn more about Oxygen Health Systems and their founders, visit https://www.oxygenhealthsystems.com/.
BIOHACK YOUR PARASYMPATHETIC NERVOUS SYSTEM WITH PULSETTO: THE VAGUS NERVE STIMULATOR TRANSFORMING GLOBAL WELLNESS
1. Discover how Pulsetto is transforming wellness. Explore their technology at https://pulsetto. tech/.
FROM MAINE'S SHORES TO TABLES NATIONWIDE: MARK MURRELL'S UNWAVERING PURSUIT OF THE PERFECT LOBSTER EXPERIENCE
1. If you are ready to experience premium Maine lobster delivered directly to your door and create unforgettable moments around your own table, visit Get Maine Lobster to learn more and place your order.
